To develop a well designed and well-branded packaging to eradicate the 2% decrease in the market faced by the DP packaging company due to breakage and return of eggs from the dealers.
DP Packaging Market Share Trend
2013
Past
2013 DP packaging was enjoying a healthy market share in the egg packaging business at 14%
2014
Current
Currently due to increased complaints of the eggs being broken from the package, DP packaging has lost its market share by 2% and is at 12% currently
2015
Future
With a better and efficient egg packaging solution DP packaging is trying to achieve the market share of 16% by 2015